Tamiami Tap presented a unique opportunity to build upon their established reputation as a quintessential local hangout. Initially, their visual brand was largely defined by their logo. However, I saw the potential to develop a more comprehensive visual voice that truly reflected their American tropical atmosphere and the breadth of their menu – from casual classics to more elevated offerings showcasing fresh, local ingredients. My approach involved expanding their branding beyond the logo to create a consistent and engaging visual language for their social media and refreshed menu designs.