Tamiami Tap

Digital Marketing, Content Creation, Copywriting, Strategy, Photography, Art Direction, Print

For Tamiami Tap, I handled full-spectrum digital marketing, creating engaging social media (think mouthwatering food and lively event promos) and flexible print materials (like their ever-changing menu in Canva), all while capturing their welcoming, dog- and vegan-friendly local vibe.

Defining the Visual Voice

Tamiami Tap presented a unique opportunity to build upon their existing reputation as a quintessential local hangout. Initially, their visual brand was largely defined by their logo.

I saw the potential to develop a more comprehensive visual voice that truly reflected their American tropical atmosphere and the breadth of their menu – from casual classics to more elevated offerings showcasing fresh, local ingredients. My approach involved expanding their branding beyond the logo to create a consistent and engaging visual language for their social media and refreshed menu designs.

Digital Marketing & Content Creation ~

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Miracle at The Tap

Led social media strategy and content execution for Tamiami Tap’s transformation into the internationally recognized Miracle holiday pop-up experience. Developed and managed a seasonal content campaign that increased brand visibility, engaged local audiences, and drove awareness and foot traffic throughout the limited-time activation.