Branding & Creative Exploration
A collection of passion projects and playful explorations. These branding briefs were tackled for the love of the craft—no clients, no rules, just creative freedom. From concept development to visual identity and voice, each project is a chance to experiment, stretch my skills, and tell compelling brand stories just for the fun of it.
Palmira is what it feels like after a day in the sun — vision blurred, skin warm, salt still clinging to the air. A boutique brand steeped in light and languor, where tan lines trace time and everything moves a little slower, like you’re still swaying with the tide.
Caught on Camera is a photo booth brand that is all about letting the good times roll. It’s bold, punchy, and ready to capture the moment without stealing the spotlight. From snappy taglines to playfully drawn elements that leans into the raw & imperfect vibe of living in the moment, this expressive brand suite is designed to make memory-making fun and a slice of cake.
Sunday Script is rooted in intention, creativity, and where writing feels like a slow Sunday morning. I explored the duality of craft and cleverness, pairing a leaping fox with a fountain pen to reflect both agility and artistry. The textures, serif forms, and imperfect visuals bring that sense of timeless intention to life.
Dune Drift Co.
Minimal gear. Maximal intention.
Crafted from ocean waste, natural rubber, and reef-safe wax — made for those who move with purpose. We ride with respect + return to the tide.
Ljóma
Contest Placement TBD
Ljóma | Mineral Sunscreen
Introducing LJÓMA ☀️ A mineral sunscreen where protection goes beyond SPF.
For this @briefmeup creative brief, I imagined a skincare brand rooted in a sustainable, eco-friendly ethos. Where protection isn’t loud, and radiance comes from within.
From naming and packaging to the brand voice and color story, LJÓMA embodies:
✺ A grounding commitment to clean, reef-safe formulas.
✺ Minimal waste through thoughtful, recyclable packaging using recycled ocean plastic waste.
✺ A sensorial experience inspired by summer sun and sea-salt skin.
✨ True protection is quiet.
🌊 Glow from within.
⭘ Circle back to what matters.
