OneCoast

OmniChannel Marketing, Supporting Sales, Showroom, Web

Responsible for developing integrated marketing campaigns across a portfolio of lifestyle, home fragrance, gift, and fashion brands. By aligning creative strategy with sales objectives, seasonal buying cycles, and retailer behavior, I helped create cohesive customer journeys that supported product launches, showroom engagement, wholesale ordering, and brand growth.

Exclusive B2B Marketing

Managing a diverse portfolio of brands required more than creative execution. Each campaign began with understanding the retailer, identifying seasonal opportunities, and aligning marketing initiatives with product launches and sales goals.

Working closely with vendors, I developed campaign strategies that translated business objectives into cohesive omnichannel experiences spanning email, web, showroom, sales support, and digital marketing.

Paid Social Ads

Email Campaigns

Building Brand Experiences Beyond the Screen

Showroom & Event Marketing

During market seasons, my role expanded beyond traditional marketing collateral to include experiential brand touchpoints that connected buyers with products in meaningful ways.

From event graphics and showroom displays to promotional videos and campaign materials, each asset was designed to strengthen brand recognition, support retailer engagement, and drive wholesale purchasing conversations.

Market Commercial Advertising

Created motion-based advertising campaigns that transformed vendor product launches into attention-grabbing showroom experiences. Displayed throughout major gift and home markets, these videos were designed to increase visibility, drive product discovery, and support retailer purchasing decisions during critical buying windows.

OneCoast Passport

The OneCoast Passport was the answer to increasing retailer engagement and foot traffic through a fun, interactive giveaway that encouraged retailers to visit more showrooms. Show up, stamp, secure the prize.

mary square exclusive

AmericasMart

cuddle+kind exclusive

Dallas Market Center

Featured Collections

Turning Trends Into Retail Opportunity

Featured Collections was a recurring trend-driven merchandising initiative designed to help independent retailers identify emerging consumer interests and translate them into purchasing decisions.

Each collection began with market and cultural trend analysis, then paired relevant products across multiple vendor brands into a cohesive story retailers could easily shop and merchandise within their stores.

By curating products around a central theme, the program reduced decision fatigue for buyers while helping sales teams facilitate more strategic conversations with retailers.