For Heart on Main Street, a nonprofit organization, I developed a complete brand identity system. This involved a collaborative process with their board of executive professionals, who sought a more traditional aesthetic. The final brand features a straightforward slab serif typeface paired with a structured building icon, conveying simplicity and reliability. My deliverables included: branding guidelines, business cards, brochures, flyers, donation tier badges, board member graphics, donation graphics, email campaign templates, social media templates, window treatments & clings, webinar graphics, booklets, presentations, and designs for event giveaways to extend the brand awareness.